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ROYAL CARIBBEAN AND DREAMWORKS ANIMATION EXPAND STRATEGIC ALLIANCE TO VOYAGER OF THE SEAS
Characters from “Kung Fu Panda” and “Shrek” will delight guests in Asia and Australia with region’s only DreamWorks Experience
SHANGHAI and GLENDALE, CA – October 11, 2011 – Royal Caribbean International, a global cruise brand owned and operated by Royal Caribbean Cruises Ltd. (NYSE/OSX: RCL), and animation powerhouse DreamWorks Animation SKG, Inc. (NASDAQ: DWA) announced today that they will extend the DreamWorks Experience to a fifth ship in 2012 - Voyager of the Seas, the largest and most amenity-filled cruise ship to sail in Asia and Australia.
The announcement was made at a press conference in Shanghai, China by Royal Caribbean International President & CEO Adam Goldstein, and DreamWorks Animation President & CFO Lew Coleman. Po of “Kung Fu Panda” and Shrek also were on hand to entertain the audience of travel trade and media guests.
Po and Shrek will be among the “celebrity” characters that will engage guests of all ages, day and night, with unique experiences, including exclusive special events and parades, interactive character breakfasts in the main dining room, and plenty of photo opportunities. The DreamWorks Experience will be in place and available to guests at the start of the summer 2012 Asia season including the Singapore sailings.
“Expanding the DreamWorks Experience to Voyager of the Seas further illustrates our commitment to the Asian and Australia regions,” said Royal Caribbean’s Adam Goldstein. “This is really going to set us apart in the region as an international cruise line that delivers the very best in family entertainment for vacationers around the world.”
“At DreamWorks Animation we are always looking for new and expanded opportunities for our fans and for families in particular to interact with our characters and our brand. Royal Caribbean offers a one-of-a-kind experience for their customers and we very much look forward to extending our entertainment offering in Asia,” added DreamWorks Animation’s Lew Coleman.
At 137,276 gross registered tons, Voyager of the Seas ranks among the world’s 10 largest and most innovative cruise ships and will offer vacationers unparalleled experiences in the region. The ship’s inaugural Asian season will start on May 26, 2012 in Singapore, with short cruises of three to five nights to Penang, Kuala Lumpur and Phuket as well as an 8-night cruise to Shanghai that features Ho Chi Minh, Xiamen and an overnight in Hong Kong, followed by sailings from Shanghai (Baoshan) and Tianjin in China. Voyager of the Seas will then sail Australian waters during the winter and spring 2012-13 season to offer 14- to 18-night cruises in the South Pacific to Australia and New Zealand.
First launched aboard Allure of the Seas in November 2010, the DreamWorks Experience has been incorporated onto Oasis of the Seas, Freedom of the Seas and Liberty of the Seas, and features some of the studio’s most popular animated films –“Kung Fu Panda,” “Shrek,” “Madagascar” and “How to Train Your Dragon.”
About Royal Caribbean International
Royal Caribbean International is a global cruise brand with 22 ships currently in service. The line also offers unique cruise tour land packages in Alaska, Canada, Dubai, Europe, and Australia and New Zealand. For additional information, visit www.royalcaribbean.com.
About DreamWorks Animation SKG
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for three consecutive years. In 2011, DreamWorks Animation ranks #10 on the list. All of DreamWorks Animation’s feature films are now being produced in 3D. The company has theatrically released a total of 22 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda and How To Train Your Dragon.